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About Us


In 2015, DOLLED UP CO. was founded because I wanted to have something of my own. I chose to start an online women's boutique because, just like other girls, I love to get dressed up in cute clothes and I love shopping! However, I wasn't confident that I will be able to do it on my own so I started DOLLED UP CO. with my partner at the time.

I continued to run DOLLED UP CO. while going to uni and working full time until I fell ill with meningococcal disease and almost lost my life to it in October 2018. My life and everything in it was put on hold until I was physically and mentally ready to return.

While I was struggling in recovery at home, I realised that getting dressed up in nice outfits doesn’t always have to require a lot of effort but it can have such a huge impact on my mood. One basic dress that fits and feels great can make you feel amazing. This is when I knew I wanted to keep DOLLED UP CO. going, so I can provide pieces that make other women effortlessly beautiful. 

I knew returning to business after losing my legs, my fingers and after one year off was going to be tough but I know I am here for a reason. From just aiming to own a boutique to sell cute clothes, I now want to use this business and the platform that I have to show everyone, especially women, that no matter what happened to you, what you choose to wear or what you look like, you're beautiful just the way you are.

I want my story and DOLLED UP CO. to showcase and encourage women to stop worrying about what others think of them. I want to build a community that projects positivity and brings women together. To practice self-love and body positivity. To celebrate our beauty and our differences. When you look at our social medias or shop on our website, I want it to be a place that you feel comfortable, accepted and appreciated. Whilst we cannot afford to offer all sizes at the moment, please rest assured that we are working extremely hard to move towards that direction and when we are capable to do so, we will definitely be providing all the sizes so that no woman will feel excluded.

Please don't hesitate to contact us at dolledupco.info@gmail.com if you have any questions or would like to provide feedback :) Your feedback is valuable to us as we aim to make your shopping experience with DOLLED UP CO. as pleasant as possible.

If you read till here, I really appreciate you and we can't wait to boost your mood and make you feel even more beautiful than you already are!

Juttima xx

IG: @itsjuttima